As most people have heard today, a terrible tragedy happened at Virginia Tech University. As of this writing, 33 people are known dead and 17 injured in two separate shooting incidences on campus. The reason that I feel this incident applies to our digital media class is that the university used e-mails, i messaging, and the school’s website to warn the community about the first shooting while the second shooting was occurring. The president of the university even threw out the term “social networking” to describe how they went about informing the university community about the shooting. Leave it to the “professional” administrator to know every “buzz word” out there to pollute the issue. They tried to use the Internet instead of putting up baricades to block off roads going into campus. From the news conference that I watched on my T.V., it appears that they wanted to keep the first shooting an isolated incident and sweep it under the rug, even though the suspect was not in custody. Yikes!!
It’s clear that the campus administration was trying in every way possible to cover their backsides. I can just imagine the meeting that took place to decide how to inform the university community. Their first concern was the image of the university as a “SAFE” place. They didn’t want a mass exodus of students and a loss of tuition. I’m sick to death of administrators referring to the “business model” of education. The only business we have at any level of education is to “EDUCATE” NOT negotiate. Students aren’t our customers–that’s too impersonal. We are not selling them learning. Trying to package learning as a fun package is misleading. Learning is not always fun, having learned is fun. Education should be a pure endeavor without the dollar being the bottom line. Yes, it takes money to provide an educational setting, but in our free society, education should be taken for granted not granted if you pay the most money.
Ah…dear reader, but I digress. If my son or daughter attended that university, I would pull them out quicker than you could say “social networking.” I wouldn’t want my child’s education or his/her life to be based on the “business model” of education. I’d want his safety to be the first concern of one and all within the university administration. And, PLEASE don’t hide behind the buzz word “social networking.” I’m appalled.